1. Musings from ICE

    1. How to Use Hashtags to Your Advantage

      How to Use Hashtags to Your Advantage

      The “#” symbol, or hashtag, has grown organically from a Twitter-only search methodology to an essential part of social media. Use the # symbol before a word or phrase, and it instantly becomes a searchable link. Just remember that punctuation, spaces, and special characters are not supported. If spaces concern you, you can even paraphrase a complex thought by capitalizing the first letter of each word to make it easier to read. You can create a new hashtag to represent any topic, as long as it is both simple and relevant. After-all, you want people to be able to find what you’re sharing.

      Hashtags were born on Twitter, but are now supported by most of the larger social media platforms giving them an important role in your social media campaigns. Facebook, Instagram, Vine, Google+, Tumblr, and Pinterest all have various levels of hashtag support. That’s important because the best social media campaigns encompass multiple platforms. Consistency is critical for success, not to mention tractability.   

      So are you using hashtags across all social media channels? According to a survey, 43% of people believe hashtags are useful and 58% use hashtags regularly. Read on to learn more about how you can incorporate ...

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      Mentions: Facebook Twitter IBM
    2. The 80 – 20 Rule: Three Key Reasons to Use Infographics

      The 80 – 20 Rule: Three Key Reasons to Use Infographics

      Would you rather read paragraphs of text or look at a graphic that conveys all the information you need to know? Personally - I’d choose the latter.

      Our eyes are naturally drawn to images, they are more intriguing, attractive and, of course, more fun to share. As a whole, people remember 80% of what they see, 20% of what they read, and only 10% of what they hear. Why not include your content in that 80%? Enter: Infographics.

      Infographics have become one of the best tools for creating shareable content. Every business wants to go viral and, at the same time every business is competing against the tsunami of available online content. How do you make your content stand out? How do you get people to share what you’ve created? One way is by cutting to the chase with an infographic.

      If we look to science, visuals are processed 60,000 times faster in the brain than text. Google searches for the term ‘infographics’ have grown more than 800% in the past several years. For those trying to garner media attention, 73% of journalists say they would rather report on press releases that contain images. Below is an example ...

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    3. 5 Tips to Improve Email Marketing

      5 Tips to Improve Email Marketing

      Email marketing is not dead. There are scores of statistics to support this claim. For example, every time you spend $1 on email marketing the average return is $44.25. Customers also speak for themselves, when polled 90% prefer an email newsletter opposed to social media to receive company updates. If you still aren’t convinced, what if we told you that email conversion rates are three times higher than social media conversions? It’s true. At ICE, we do a lot of email marketing. It is a terrific tool to nurture prospects, educate existing customers on new services, and, of course, secure attendees at events.

      The team here at ICE has decades of experience harnessing marketing tools for demand generation. That said, each day I’m constantly adjusting the way I approach each particular campaign. Yes, I said each particular campaign. At ICE, we don’t use a cookie-cutter template every time an event rolls in. We start from scratch. Rather than switch out content, we customize the approach specifically to the event and client’s needs. Despite the need for unique nuances in each campaign, there are some guiding principles we use to frame the approach.

      Below you ...

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      Mentions: Facebook Twitter
    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. 50+ events for professionals in PR to mobile development

      50+ events for professionals in PR to mobile development

      The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward. If you don't find something that's right for you, check out dozens of event listings featured in our complete listing . Read more... On the Events Board ...

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    2. See all Marketing Overall articles
  3. VCs Making Headlines

    1. 5 reasons why social media is actually really fruitful for B2B startups

      5 reasons why social media is actually really fruitful for B2B startups

      In the last three to four years, social media marketing has increasingly become popular. Consumer product companies have special budgets for social media, though when it comes to business-to-business companies (especially in India) its marketing benefits are overlooked. Most companies are apprehensive and believe it is not meant for them. “Our customers are not on social media,” is what I often ...

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      Mentions: Facebook Twitter
    2. The Truth About Mobile Advertising? It’s a House of Cards

      The Truth About Mobile Advertising? It’s a House of Cards

      Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first strategy, pundits claim this accelerated monetization as imminent. Unfortunately, there are fundamental hurdles inherent to the mobile ad ecosystem that must be cleared for this to become a reality.

      Illustration: Vahram Muradyan

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      Mentions: Facebook Twitter
    3. Sysomos eBook, "5 Biggest Social Media Myths," Helps Companies Realize

      Sysomos eBook, "5 Biggest Social Media Myths," Helps Companies Realize

      To help brands successfully identify and leverage the most effective social channels to reach and connect with their audiences, Sysomos published the complimentary eBook, "5 Biggest Social Media Myths. " It strips away the biggest misconceptions and reveals truths about five ... B2B companies can use Pinterest as part of their content marketing strategy by pinning the latest content they want to promote and including a link to drive website traffic.

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      Mentions: Twitter
    4. See all Venture Activities articles
  4. News in Investor Relations

    1. Blogging Your Business: 4 Tips to Boost Your Blogging Campaign

      Blogging Your Business: 4 Tips to Boost Your Blogging Campaign

      NEW YORK, Sept. 17, 2014 /PRNewswire/ -- Maintaining a company blog can help you generate brand recognition and significantly increase sales, yet because of time and creative constraints, many business owners are not committing to the task. The following four simple tips can help you...

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      Mentions: PR Newswire Twitter
    2. Could Pinterest Be the Next Social Media IPO?

      Could Pinterest Be the Next Social Media IPO?

      Pinterest is probably a little young to consider an IPO but with its notoriety, growth rate, and increasing valuation, it's the next social media company in line to consider. Disclosure: At the time of this writing, Tim Parker had no position in the above mentioned ...

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    3. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    How to Use Hashtags to Your Advantage The 80 – 20 Rule: Three Key Reasons to Use Infographics 5 Tips to Improve Email Marketing The Top 10 Halloween Candy Brands on Twitter 6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important Article: Where's the Mobile Ad Money Coming From Next Year? 39 percent of Tweeters called Twitter their new holiday shopping list 50+ events for professionals in PR to mobile development 13 scary marketing facts that will creep you out Social media's influence on current events 8 Ways PR Helps Sales The Social Age: 3 Ways to Adapt Your Leadership Style
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (2 articles) Starcom MediaVest Group
    2. (1 articles) Starcom MediaVest
    3. (1 articles) Weber Shandwick
  9. VC Firms Making News

    1. (2 articles) Atlas