1. Neustar on Mobile World Congress

  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  1. Musings from ICE

  2. Recent Marketing News

    1. Five Topics to Avoid When Writing Your Business's Blog

      Explore socialmediatoday.com (May 24 2013)

      Five Topics to Avoid When Writing Your Business's Blog

      As more businesses continue to enter the blogosphere, they run the risk of publishing clichéd, outdated articles in the hopes of attracting a wider audience. As I’ve worked to grow my own company blog, I’ve seen plenty of other business blogs that continue to publish material that is either uninteresting or unprofessional and, to stem the flow of poorly written postings, here are five topics I earnestly believe business blogs should avoid.

      (Read Full Article)

      Comment Mentions:   Starbucks   Twitter

    2. Mobile online directories: an opportunity for local businesses to seize

      Explore L'Atelier (May 24 2013)

      Mobile online directories: an opportunity for local businesses to seize

      There is a continuing shift towards mobile usage among US consumers. Now could well be the time for local businesses to re-assess how they allocate their spending on entries in online directories. A recently-published report* drawn up by comScore on behalf of the Local Search Association reveals that traffic to online directories and other local resources from non-PC devices in the United States ...

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      Comment Mentions:   ComScore

    3. Consumers, like many marketers, don't know what native advertising is

      Explore BizReport (May 24 2013)

      Native advertising - what is it? Marketing professionals have been left scratching their heads, so what on earth do consumers make of the concept of native advertising?

      (Read Full Article)

      Comment Mentions:   Facebook

  3. VCs Making Headlines

    1. Article: Social Advertisers Rely on Branded Pages More Than Paid Ads

      Explore Market research & statistics (May 24 2013)

      Article: Social Advertisers Rely on Branded Pages More Than Paid Ads

      US advertisers are taking full advantage of social media as a free channel through which to reach customers. Research shows that more advertisers use social platforms to create branded pages than to purchase ads. Those who do buy targeted ads are most interested in narrowing their message according to demographics.

      (Read Full Article)

      Comment Mentions:   Facebook   Twitter

    2. Recent News Stories Show the Importance of Online Reputation for Marketing a Local Business

      Explore prweb.com (May 23 2013)

      My Local Leads, a Maine marketing firm, brings forth important lessons based on recent news stories regarding online interactions between businesses and consumers. (PRWeb May 22, 2013) Read the full story at http://www.prweb.com/releases/2013/5/prweb10762945.htm

      (Read Full Article)

      Comment Mentions:   Harvard

    3. Mobile advertising firm AdIQuity offers Geo Sense to target location-specific

      Explore techcircle.vccircle.com (May 22 2013)

      Bangalore-based mobile advertising company AdIQuity Technologies Pvt Ltd, which owns and operates the mobile advertising platform AdIQuity, has come up with a new feature called Geo Sense, which enables mobile advertisers to select and target

      (Read Full Article)

      Comment Mentions:   Sequoia Capital

    4. Startup PR Tip: To Get Press, Don't Pitch Your Product

      Explore On Startups by Dharmesh Shah (May 16 2013)

      Startup PR Tip: To Get Press, Don't Pitch Your Product

      I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) — or on HubSpot's marketing blog(over 1.5 million visits a month). It's sad that most of those pitches fall flat and are likely to be completely ignored. A waste of time and money for everyone. For example, here’s a pitch from a PR professional. I’ve changed it slightly to avoid embarrassing anyone: “I’m working with a wonderful new business… The owners grew up together and decided to go into business… it’s a story I’m sure your readers will care a lot about!” Uh, no. I don’t really care about their story. No one else probably will either — except maybe their moms. Don’t get me wrong. I’m sure the entrepreneurs are great people, but many entrepreneurs can tell a tale of struggle and euphoria and heartbreak and someday, against all odds, turning their dreams into reality and making their business a success. While occasionally we might be inspired or motivated, for the most part we’re just not that interested in other ...

      (Read Full Article)

      Comment Mentions:   Twitter

    5. Strapped & Struggling: UK Entrepreneurs Battle Start-Up Funding Woes as

      Explore Digital Journal (Apr 24 2013)

      While a bank loan was once a sure-fire means to start-up success, post-recession Britain has left many entrepreneurs looking for alternative methods to fund their new ventures. With crowd funding and family gifts lacking vital mentorship - could the age-old

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  4. News in Investor Relations

    1. International Investing Presented at Capital Link's 12th Annual Closed-End Funds & Global ETFs Forum

      Explore Marketwire (Apr 11 2013)

      International Investing Presented at Capital Link's 12th Annual Closed-End Funds & Global ETFs Forum

      Wednesday, April 24, 2013, 8:00 AM - 7:00 PM; Metropolitan Club One East 60 St., New York City

      (Read Full Article)

      Comment Mentions:   Morgan Stanley

    2. FutureGen Capital Announces New Vice President of Investor Relations - Virtual-Strategy Magazine (press release)

      Explore virtual-strategy.com (Mar 29 2013)

      FutureGen Capital Announces New Vice President of Investor RelationsVirtual-Strategy Magazine (press release)FutureGen Capital, a small private investment firm with $9 million under management, specializing in tax liens and other distressed assets, recently added the position of Vice President of Investor Relations to enhance the high level of quality our investors ...and more »

      (Read Full Article)

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    3. In 2013 social CRM to be governed by social media analytics - CXOToday.com

      Explore CXOtoday.com (Mar 20 2013)

      In 2013 social CRM to be governed by social media analytics - CXOToday.com

      CXOToday.comIn 2013 social CRM to be governed by social media analyticsCXOToday.comAnd a million times, you have asked your social media agency how many of those fans are your customers and how many sign-ups you received through the medium,” said Khanal. The bad news – your agency does not have the answer. But Khanal said that ...

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      Comment Mentions:   Facebook   Nestle   Twitter