2. Categories

      World View: Asia, EMEA, North America, Rest of World
      Marketing Topics: Advertising / Branding, Events, Marketing Overall, Mobile Marketing, New Marketing Tools, Non-Profit, Public Relations, Social Media
      Venture Capital: Additional Funding, Incubator, Initial Funding, Private Equity, Venture Activities
      Investor Relations: Crisis Communications, Investor Relations

  4. Neustar on Mobile World Congress

  5. Picture Gallery

  6. ICE Worldwide LLC on Facebook

  7. Our Favorite Recent Brand Video. Great job Intel.

  8. VC Firms Making News

    (5 articles) Sequoia Capital

    (3 articles) Accel Partners

    (2 articles) Greylock Partners

    (2 articles) Benchmark Capital

    (2 articles) Bessemer Venture Partners

  9. Global Agencies in the News:

    (1 articles) Interpublic Group

    (1 articles) Ogilvy

    (1 articles) Martin Agency

  10. Developing Your Brand

  11. How Social Networking is being used

  12. The Art of Media Relations

  13. New Marketing Tools

  14. Upcoming Events

  1. Musings from ICE

    1. You've Got Mail! Email Etiquette and Fundamentals

      Explore Global View on Marketing Landscape (Apr 19 2012)
      by Sarahlemelin

      You've Got Mail! Email Etiquette and Fundamentals How many emails do you send per day? Email is an essential tool for communication and should be taken seriously and professionally. It isn’t uncommon to take short cuts with email, sacrificing the norms of grammar, and in some cases basic politeness. This is especially bad if your writing to a journalist who might get over 100 email pitches per day and wont bother with emails that are rude, grammatically incorrect or formatted strangely. You want to make sure you’re making the best possible impression through email, as this is likely your main form of interaction with the press and clients. Sure, a typo here and there might not be a deal breaker, but if you’re consistently overlooking errors that make your message difficult to understand, it could come across as inexperienced, unprofessional or careless. This blog covers some email fundamentals that you don’t want to neglect.    Fill in the subject line. It’s considerate to tell people upfront what the email you’re sending pertains to. In addition, the subject line is your opportunity to grab the recipient’s attention - so take advantage of that. Your subject should be specific, relevant and short (eight words ... (Read Full Article)

      Mentions:   Facebook

    2. Social Media For Your Organization: Personality and Platforms

      Explore Global View on Marketing Landscape (Apr 9 2012) North America , Social Media
      by Sarahlemelin

      Social Media For Your Organization: Personality and Platforms For many in the business-to-business (B2B) world, social media was something watched from the sidelines until seemingly overnight it became a major part of a successful overall marketing strategy.  A quick glance at the job boards underscores the importance companies are placing on social media. With many of these organizations jumping on every available social network, it is time to take a step back and evaluate your organizations goals, strategy and tactics.  Just like any good marketing program, you need to clearly define your goals and match them to your strategy / tactics BEFORE you get started. That’s why ICE is going to be walking through our expert tips for establishing a well-rounded social media strategy over the coming months. We will start at the beginning with the “Two ‘P’s” – personality and platforms. (Not to be confused with the traditional “4 Ps” of marketing.) Just as your organization has its own unique set of differentiators, it also has unique personality that should be reflected in its social media presence. Before you embark on establishing your company’s social media life consider not only what sets it apart from its peers, but also the overall culture and the goals of ... (Read Full Article)

      Mentions:   Facebook   Twitter

    3. PR and Social Media – The Make or Break Factors at Mobile World Congress 2012

      Explore Global View on Marketing Landscape (Mar 16 2012) Events , Social Media
      by Sarahlemelin

      PR and Social Media – The Make or Break Factors at Mobile World Congress 2012 ICE is still recovering from this year’s Mobile World Congress trade show, as are thousands of marketing teams around the globe. For the third year in a row, we had the pleasure of helping a client create a successful presence at MWC, the largest industry event in mobile. It was a whirlwind of journalist briefings, product demonstrations, and running around the “App Planet”, but as always this show remains our favorite event of the year. Here’s our round up of the event - what worked, what flopped and what we learned: Smash hits! Product Launch Statue Huawei did a great job creating buzz and harnessing the power of social sharing and media.  The company found an effective way to permeate social media and generate buzz by displaying a Pegasus statue made entirely of Ascend devices near the entrance of its pavilion and the App Planet. This statue has been used in countless articles rounding up MWC and has been posted on social media sites like Twitter and Flickr, creating a lot of chatter. It gave the media an iconic image to represent MWC and attendees a chance to pose for pictures and share it with their networks. Understanding the ... (Read Full Article)

      Mentions:   Twitter   Sony   Huawei

    4. See all Global View on Marketing Landscape articles >>

  2. Editor's Spotlight

    1. Neustar expands into LBS

      Explore cedmagazine.com (May 10 2012) North America , Events , Marketing Overall , Mobile Marketing , Public Relations

      Neustar may be best known in the telecommunications industry because it enables the portability of phone numbers. But the company is now using the trust and neutrality it has built up over the years with operators to develop other business uses, among them its UltraViolet cloud computing service for distribution of digital rights-protected movies. But Neustar, through subsidiaries and acquisitions, has a wider range of IP and Web services and has recently gotten into location-based services usin (Read Full Article)

      Mentions:   Mobile Marketing Association   Neustar   CTIA

    2. Neustar Expands Into LBS

      Explore Wireless Week (May 9 2012) North America , Events , Mobile Marketing , Public Relations

      Posted In: Mobile Content | Technology | CTIA | FirstNews By Brad Smith Wednesday, May 9, 2012 Get daily wireless industry top stories and headlines - Sign up now! Print Loading... Neustar may be best known in the telecommunications industries because it enables portability of phone numbers. But the company now is using the trust and neutrality it has built up over the years with operators to develop other business uses, among them its UltraViolet cloud computi (Read Full Article)

      Mentions:   Mobile Marketing Association   Neustar   CTIA

    3. MassChallenge: 1,237 aspiring entrepreneurs apply for this year’s class, up 69 percent

      Explore Boston.com (Apr 12 2012) North America , Non-Profit , Venture Activities

      MassChallenge is open to any innovative start-up, from anywhere, that has the potential to invigorate ... free office space, access to funding, and legal advice. MassChallenge was launched in 2010, attracting nearly 450 applicants. (Read Full Article)

      Mentions:   Red Sox   MassChallenge

    4. See all articles >>

  3. Recent Marketing News

    1. Is this the end of email marketing?

      Explore iMedia Connection (May 15 2012) North America , Marketing Overall

      Has email reached the end of its evolution as a marketing tool? Have we already discovered every situation in which it can provide value? Consider these insights. (Read Full Article)

      Comment Mentions:   Facebook   Twitter

    2. Hard work on the right things

      Explore Seth's Blog (May 15 2012) North America , Marketing Overall

      I don't think winners beat the competition because they work harder. And it's not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters. It's not obvious, and it changes. It... (Read Full Article)

      Comment

    3. Facebook CEO to retain 57% share in the company

      Explore The Times of India (May 15 2012) North America , Advertising / Branding , Marketing Overall , Mobile Marketing , Social Media , Venture Activities

      "Although the company has not actively developed its mobile advertising capabilities, we expect a substantial bulk of mobile advertising dollars to flow to Facebook within the next couple of years," Morningstar said. Recent Facebook moves have ... (Read Full Article)

      Comment Mentions:   Facebook

    4. See all Marketing Overall articles >>

  4. VCs Making Headlines

    1. Will Video Hub be Just a Blip on the Stream?

      Explore adweek.com (May 15 2012) Initial Funding , Venture Activities

      Will Video Hub be Just a Blip on the Stream? When Blip came on the scene in 2005, the pioneering startup was ahead of its time, building a network and set of tools designed to help the nascent community of independent Web series. And when Blip unveiled a Hulu-esque consumer -acing hub last year, the timing seeming ideal, as interest in original video content was swelling. But that was $100 million in YouTube seed money, and roughly 100 million Web series ago. With 18 different companies hosting digital upfront events in the past month, one might wonder, is Blip still relevant? Or will talent and advertisers start bypassing the company in search of fortune and glory on the YouTubes, Hulus and Yahoos of the world? “The YouTube channels will likely pull advertisers from Blip given advertisers desire to be associated with the YouTube brand and its large and well connected salesforce.” said Adam Kasper, evp partnerships and investments, Havas Digital. “And the new YouTube channels are very high quality.” But not everyone agrees. “While Blip may not have huge scale, they can really blow things out for your brand,” said Pohmedia digital strategist Jordan Bratter. "My experience has been tremendous." Blip continues to be popular in the indy creative world ... (Read Full Article)

      Comment

    2. Saas-based startup Freshdesk unveils 'private' customer support for businesses ...

      Explore techcircle.vccircle.com (May 15 2012) North America , Marketing Overall , Public Relations , Social Media , Venture Activities

      Saas-based startup Freshdesk unveils 'private' customer support for businesses ... Freshdesk, a SaaS-based customer support platform, has announced a new feature that will help businesses integrate traditional customer support with the Facebook messages on the ‘brand pages’. Now customers, who are interacting with companies via Facebook, won’t have to change their support platform (such as calling or e-mailing) to share some personal or sensitive information. Freshdesk’s all-new private customer support platform will keep those messages “off the air” – so that those don’t show (Read Full Article)

      Comment Mentions:   Facebook

    3. Mobile advertising startup Drawbridge raises $6.5M in Series A funding from Sequoia Capital and Kleiner Perkins

      Explore IntoMobile (May 15 2012) Marketing Overall , Mobile Marketing , Social Media , Initial Funding , Venture Activities

      Mobile advertising startup Drawbridge raises $6.5M in Series A funding from Sequoia Capital and Kleiner Perkins We don’t usually talk about startup funding, but when someone manages to get Sequoia Capital and Kleiner Perkins on its side, it certainly comes to our radar. The name of the company is Drawbridge and it’s founded by former Google and AdMob ... (Read Full Article)

      Comment Mentions:   Kleiner Perkins   Sequoia Capital

    4. Regentis Biomaterials Announces $10 Million Raised in Latest Round of Funding

      Explore Welcome to Pharmalive.com (May 14 2012) North America , Additional Funding , Private Equity , Venture Activities

      Regentis Biomaterials Announces $10 Million Raised in Latest Round of Funding Regentis Biomaterials Ltd., a privately held company focused on developing proprietary hydrogels for tissue regeneration, announced that it has raised $10 million in its latest round of funding from ... venture capital/private equity fund, in which the ... (Read Full Article)

      Comment

    5. Case study: GE’s innovator community

      Explore ft.com (May 14 2012) Public Relations , Venture Activities

      In 2010, to tap into the start-up activity in cleantech, GE and a group of VC partners started an open innovation initiative called the Ecomagination Challenge, in which businesses, entrepreneurs, innovators and students competed for funding totalling $ ... (Read Full Article)

      Comment

    6. See all Venture Activities articles >>

  5. News in Investor Relations

    1. State laws let telephone companies end land-line services – Usa ...

      Explore sharingreviews.com (May 1 2012) North America , Investor Relations

      New White Paper Finds Neustar Successfully Administers Complex, Robust and Expanding Local Numbering Portability Services – Yahoo Finance LNP is a critical piece of our nations communications infrastructure which ensures as ... (Read Full Article)

      Comment Mentions:   Toshiba   CA   IVR

    2. Google CEO Releases 'Mega Ambitious' Letter, Still Not Evil

      Explore mashable.com (Apr 5 2012) Marketing Overall , Mobile Marketing , Investor Relations

      Google CEO Releases 'Mega Ambitious' Letter, Still Not Evil Google CEO Releases ‘Mega Ambitious’ Letter, Still Not Evil Kate Freeman April 5, 2012 by Kate Freeman 9 Pin It Share on Tumblr email share Pin It Share on Tumblr email share Integration, integration and more integration. That’s the theme of a lengthy state-of-Google blog post by CEO Larry Page, which was published on the company’s Investor Relations blog on Thursday. “We have always believed that it’s possible to make money without being evil,” Page writes, echoing the company’s recent statemen (Read Full Article)

      Comment Mentions:   Motorola   Larry Page

    3. Samsung to launch mobile advertising exchange

      Explore Telecompaper (Apr 4 2012) EMEA , Advertising / Branding , Marketing Overall , Mobile Marketing , Investor Relations

      Samsung announced a partnership with OpenX Technologies to launch its own mobile advertising exchange. The 'Samsung AdHub Market, Powered by OpenX' will offer advertisers inventory across smartphones and tablets from the second half of this year. The exchange will include inventory from mobile developers and Samsung, offered through real-time bidding with minimum prices. Developers will be offered a high level of control over their inventory, including the ability to approve all demand sources. (Read Full Article)

      Comment

    4. See all Investor Relations articles >>