1. Musings from ICE

    1. Season of Giving Back to the Community

      Season of Giving Back to the Community

      ‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing a final push and closeout the year positioned to enter January with a running start.

      For our clients, we are finishing the final pieces for the 2014 editorial calendar, generating the last few campaign leads, engaging prospects with actionable tweets, interacting with new 2015 opportunities via LinkedIn, and making plans to kickoff new campaigns in the first days of the new year. We also take this time to reflect on what worked and didn’t during the last twelve months. There is nothing like a few months of real data to help hone initiatives. 

      With all that focused business activity, we also stop to think about the people in our community who aren’t as fortunate. The holidays can be difficult for a variety of reasons. For those with families struggling to make ends meet it can be stressful and isolating.

      In addition to our passion for technology marketing, our belief that we can make a difference in ...

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      Mentions: Facebook
    2. 11th Annual Stevie Awards

      11th Annual Stevie Awards

      November is a month to be extra thankful. Today, November 14th, marks the 11th Annual Stevie Awards for Women in Business and ICE Worldwide could not be more thankful to have our founder and managing partner, Jocelyn Philbrook, named a finalist again this year. Last year, Jocelyn was honored to take home a bronze Stevie Award, which was a remarkable way to end a great year. This year Jocelyn was named a finalist for Women Entrepreneur of the Year for Business Services (10 or Fewer Employees).

      Seriously, it’s an honor just be named among such outstanding women. This year, Jocelyn continued to build the ICE Worldwide family through new clients and new additions to the team. As a business owner and a mentor, Jocelyn is committed to creating opportunities for women in technology, including a new continuing education program this year for employees at the local college.

       With ICE, Jocelyn set out to break the mold of male-centric technology companies. The company fosters a unique team approach with an open office environment. There are no cubicles or offices at ICE headquarters—not even for Jocelyn—as a symbol of no boundaries. And the company continues to strike a ...

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    3. How to Use Hashtags to Your Advantage

      How to Use Hashtags to Your Advantage

      The “#” symbol, or hashtag, has grown organically from a Twitter-only search methodology to an essential part of social media. Use the # symbol before a word or phrase, and it instantly becomes a searchable link. Just remember that punctuation, spaces, and special characters are not supported. If spaces concern you, you can even paraphrase a complex thought by capitalizing the first letter of each word to make it easier to read. You can create a new hashtag to represent any topic, as long as it is both simple and relevant. After-all, you want people to be able to find what you’re sharing.

      Hashtags were born on Twitter, but are now supported by most of the larger social media platforms giving them an important role in your social media campaigns. Facebook, Instagram, Vine, Google+, Tumblr, and Pinterest all have various levels of hashtag support. That’s important because the best social media campaigns encompass multiple platforms. Consistency is critical for success, not to mention tractability.   

      So are you using hashtags across all social media channels? According to a survey, 43% of people believe hashtags are useful and 58% use hashtags regularly. Read on to learn more about how you can incorporate ...

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      Mentions: Facebook Twitter IBM
    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. Facebook: All Your Mobile Ad Revenue Are Belong to Us

      Facebook: All Your Mobile Ad Revenue Are Belong to Us

      This past quarter, Facebook took in a whopping $3.6 billion in ad sales, 53% more than the same period last year. Clearly, holiday marketers jumped on the social PPC bandwagon this year, but an astonishing number of advertisers also went mobile.

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    2. Travel Marketing, from Social to Digital

      Travel Marketing, from Social to Digital

      Together with Facebook, consulting firm Deloitte recently conducted a poll with 10,400 travelers who are also avid social media users, seeking to identify key ways in which travel brands can improve their performance on social media. Or rather, how focus needs to evolve from social media to a broader, more holistic digital marketing approach.

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    3. See all Marketing Overall articles
  3. VCs Making Headlines

    1. 3 Reasons Your Startup Is Struggling To Raise Venture Capital

      3 Reasons Your Startup Is Struggling To Raise Venture Capital

      This article is part of DBA , a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. It's a great time to start a company — just look at the data. The number of seed rounds in United States companies has multiplied ten times in six years , growing from 200 per year to more than 2,200 in 2013. The capital ...

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    2. See all Venture Activities articles
  4. News in Investor Relations

    1. It's Official: Startup Funding Last Year Was Biggest Since 2000

      It's Official: Startup Funding Last Year Was Biggest Since 2000

      Venture capitalists pumped $48.3 billion into U.S. startups in 2014, according to data today from the National Venture Capital Association and PricewaterhouseCoopers, the most since investors piled $105 billion into closely held companies in 2000. The ...

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    2. Boost Your Business: Email Marketing Best Practices

      Boost Your Business: Email Marketing Best Practices

      NEW YORK, Jan. 14, 2015 /PRNewswire/ -- While small business owners continue to explore and uncover new ways to grow their business, one tried and tested method that shouldn't be ignored is the ever-powerful email marketing campaign.  Email marketing is a cost-effective...

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      Mentions: PR Newswire Twitter
    3. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Season of Giving Back to the Community 11th Annual Stevie Awards How to Use Hashtags to Your Advantage 5 Steps to Create a Killer Landing Page 5 things that will shape mobile advertising in 2015 What Makes a Great Infographic? Facebook: All Your Mobile Ad Revenue Are Belong to Us Integrating Your Content Marketing Strategy with Employee Advocacy Travel Marketing, from Social to Digital What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots Why the Future of Content Marketing Is Bright Facebook’s Real Name Policy Set to Return
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (3 articles) Grey London
    2. (2 articles) Saatchi & Saatchi
    3. (1 articles) Wunderman
    4. (1 articles) Weber Shandwick
  9. VC Firms Making News

    1. (2 articles) Elon Musk
    2. (1 articles) New Enterprise Associates
    3. (1 articles) Avalon Ventures
    4. (1 articles) Kleiner Perkins Caufield & Byers
    5. (1 articles) Institutional Venture Partners