1. Musings from ICE

    1. Key Trends in Digital Marketing for 2015

      Key Trends in Digital Marketing for 2015

      Welcome to 2015! We anxiously awaited all of 2015’s digital marketing predictions in Q4 a couple months ago and now we’re in full swing. The marketplace is certainly changing as our world becomes encompassed by the Internet of Things. Who received a Smart Watch over the holidays? Are you tracking your email, steps walked, heart rate, sleep patters, calendar appointments, and phone calls all in that one device? Maybe you received the new iPhone 6+. Have you ditched your laptop in the evenings to log into your social media accounts on your mobile or tablet? As the way we, as consumers or business professionals, search and digest information changes, marketing is racing to keep pace.

       

      Mobile Advertising

      The last few years have been all about responsive design. If you aren’t quite there yet, now is the time. Responsive design pushed aside, there’s even talk of mobile only website design. As I stated above, most of us put our computers to sleep in the evenings and instead, we work, read, and browse the Web on our smartphones or tablets. With people so heavily reliant on mobile, advertisers are only becoming more focused on this method of communication ...

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      Mentions: Facebook Twitter
    2. Season of Giving Back to the Community

      Season of Giving Back to the Community

      ‘Tis the season to end the year on a high note! It is easy to get caught up in the busyness of time and put marketing on hold until the new year. At ICE, we encourage all our clients to give marketing a final push and closeout the year positioned to enter January with a running start.

      For our clients, we are finishing the final pieces for the 2014 editorial calendar, generating the last few campaign leads, engaging prospects with actionable tweets, interacting with new 2015 opportunities via LinkedIn, and making plans to kickoff new campaigns in the first days of the new year. We also take this time to reflect on what worked and didn’t during the last twelve months. There is nothing like a few months of real data to help hone initiatives. 

      With all that focused business activity, we also stop to think about the people in our community who aren’t as fortunate. The holidays can be difficult for a variety of reasons. For those with families struggling to make ends meet it can be stressful and isolating.

      In addition to our passion for technology marketing, our belief that we can make a difference in ...

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      Mentions: Facebook
    3. 11th Annual Stevie Awards

      11th Annual Stevie Awards

      November is a month to be extra thankful. Today, November 14th, marks the 11th Annual Stevie Awards for Women in Business and ICE Worldwide could not be more thankful to have our founder and managing partner, Jocelyn Philbrook, named a finalist again this year. Last year, Jocelyn was honored to take home a bronze Stevie Award, which was a remarkable way to end a great year. This year Jocelyn was named a finalist for Women Entrepreneur of the Year for Business Services (10 or Fewer Employees).

      Seriously, it’s an honor just be named among such outstanding women. This year, Jocelyn continued to build the ICE Worldwide family through new clients and new additions to the team. As a business owner and a mentor, Jocelyn is committed to creating opportunities for women in technology, including a new continuing education program this year for employees at the local college.

       With ICE, Jocelyn set out to break the mold of male-centric technology companies. The company fosters a unique team approach with an open office environment. There are no cubicles or offices at ICE headquarters—not even for Jocelyn—as a symbol of no boundaries. And the company continues to strike a ...

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    4. See all Global View on Marketing Landscape articles
  2. Recent Marketing News

    1. Social Media Marketing: The “Why” and “How” of Social Loyalty

      Social Media Marketing: The “Why” and “How” of Social Loyalty

      In between picking up the social media hacks, engaging consumers, mitigating risks and dealing with problems, and making sense of their marketing efforts, social media managers now need to think whether they are ready for the next big phase of social media or not. At present, Social or Consumer Loyalty is touted as the next most significant phase of Social Media.

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      Mentions: Facebook
    2. The Beginner's Guide to B2B Influencer Marketing

      The Beginner's Guide to B2B Influencer Marketing

      As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect that many B2B marketers ignore – influencer marketing. Rather than marketing directly to your customers, influencer marketing means creating relationships with thought leaders, who in turn influence your customers.

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    3. See all Marketing Overall articles
  3. VCs Making Headlines

    1. The Native Advertising Arms Race is Underway and the Combatants Might Surprise You

      The Native Advertising Arms Race is Underway and the Combatants Might Surprise You

      The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in depth on Mark Schaefer’s blog and my Huffington Post column. The need, desire and promise of native advertising are major factors in this blurring and everyone is trying to get a piece of the action.

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      Mentions: Yahoo! Intel Facebook
    2. How to Build Successful Startups Faster with Eric Ries [PODCAST]

      How to Build Successful Startups Faster with Eric Ries [PODCAST]

      If you're interested in startups or an entrepreneur yourself, you've probably heard of Eric Ries. After founding his company IMVU, a 3D virtual avatar community which is now doing over $55M per year, Eric noticed there's a huge amount of inefficiency in how founder were building their businesses. This lead to Eric writing The Lean Startup.

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    3. The Cloud Could Be Your Best Security Bet

      The Cloud Could Be Your Best Security Bet

      In fact, if a cloud service has proper controls, it could be safer than running your own datacenter. Amazon, Google, Salesforce and Box to a company have much more at stake when it comes to security. A breach could prove devastating to their businesses. That could be why it’s hard to come up with a major security snafu involving a cloud provider. Other than the Jennifer Lawrence… Read More

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    4. See all Venture Activities articles
  4. News in Investor Relations

    1. 5 Keys to Communicating a Compelling Retail Investment Story

      By David Calusdian, Executive Vice President

      For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate.  And while best practices and the fundamentals of IR still hold true, there is a lot to learn before you can expertly communicate your retail company’s story to the investment community. Here are five tips to get you started.

      1) Be Transparent.

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    2. Tools to Increase Your Small Business Content Marketing Productivity

      11, 2015 /PRNewswire/ -- Small Business marketers will agree that the outcomes of any successful content marketing strategy should be to reach, convert and engage. A diverse and ... Social Media . With the proper management tool, promoting your content through various social media accounts shouldn't be a resource drainer. Review the tools you use to find out if they are delivering the results you require.

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      Mentions: PR Newswire Twitter
    3. It's Official: Startup Funding Last Year Was Biggest Since 2000

      It's Official: Startup Funding Last Year Was Biggest Since 2000

      Venture capitalists pumped $48.3 billion into U.S. startups in 2014, according to data today from the National Venture Capital Association and PricewaterhouseCoopers, the most since investors piled $105 billion into closely held companies in 2000. The ...

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    4. See all Investor Relations articles
  5. How Social Networking is being used

  1. Picture Gallery

    Key Trends in Digital Marketing for 2015 Season of Giving Back to the Community 11th Annual Stevie Awards Don't Forget to Recycle…Your Content We're Doing Responsive Web Wrong, But We Can Fix It Hashing Out the Almighty Hashtag [infographic] 5 Unusual Ways to Increase Social Media Engagement How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops) 6 Social Media Hacks That Will Deliver Insane ROI Does Social Media Actually Have Any SEO Impact? 5 Secrets to Why Longer Posts Work Better [infographic] Social Media Marketing: The “Why” and “How” of Social Loyalty
  2. ICE Worldwide LLC on Facebook
  3. Our Favorite Recent Brand Video. Great job Intel.

  4. Developing Your Brand

  5. The Art of Media Relations

  6. New Marketing Tools

  7. Upcoming Events

  8. Global Agencies in the News:

    1. (1 articles) Digitas
    2. (1 articles) Ogilvy
    3. (1 articles) Starcom MediaVest
    4. (1 articles) Weber Shandwick
  9. VC Firms Making News

    1. (1 articles) Garage Technology Ventures
    2. (1 articles) Atlas